The Kringle Report™ is a product of ConsumerQuest, Inc.

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ConsumerQuest, Inc. has been conducting market research with kids in the toy and game industry for more than 25 years. This experience allows us to design studies that capture kids’ opinions and desires, while avoiding the pitfalls that may stump those less experienced with this target. The ConsumerQuest team knows the toy and gaming industry, understands the importance of excellent sample sourcing, and has a proven track record in respondent screening and questionnaire design, producing results that provide an accurate snapshot of what kids really know, think, and feel.

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ConsumerQuest has conducted over 500 different research projects with children. Its roster of clients includes the largest companies in the toy and youth entertainment industry as well as many smaller, growing companies. The firm provides added-value research that helps research users make better decisions for product evaluations, marketing insights, creative inspiration, and understanding consumer dynamics. Clients value ConsumerQuest for its valid, well thought-through research designs, detailed/timely execution, and especially insightful, actionable analysis and recommendations. 

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To help manufacturers, retailers and licensors with product, merchandising, and advertising decisions ConsumerQuest has created The Kringle Report™.